Press releases are an effective and relatively inexpensive way to get your company’s news out. Among other things, they increase your online visibility , build your mini-net, and potentially attract exclusive attention from the media.
This training module teaches you the basics of writing, distributing and promoting press releases, both for SEO benefits and the potential for editorial coverage.
Your employee will learn how to:
This module also teaches you and your employee about press kits including information on what they are used for, what to include in a press kit, how to create/build a press kit, and examples of press kits.
Resources you will find in the training include:
Get the tools your “guys” need to Increase your visibility, attract attention, grow your business and improve your search engine rankings.